DREAMWORLD will look to the return of reality television show Big Brother to help its flagging profits in FY12.
The theme park was home to the show’s set during its initial run on Australian television for eight seasons between 2001 and 2008.
Dreamworld chief executive Todd Coates (pictured), says there is excitement surrounding Big Brother’s return.
Dreamworld’s owner Ardent Leisure Group has had a difficult six months after recording a half-year drop in profit drop of 8.6 per cent to $19.8 million.
The themepark is banking on Big Brother plus a Dreamworks’ animation to provide a valuable marketing tool and draw more people through the gates.
“The Big Brother house and studios will be an iconic attraction at Dreamworld and for the Gold Coast,” says Coates.
“It is fantastic news for Dreamworld and also for the local film and tourism industries. Dreamworld is proud to participate in this significant investment into the Gold Coast.”
Big Brother will be broadcast on the Nine Network later this year. In its previous incarnation, it was shown seven nights a week on Channel 10, giving Dreamworld valuable national exposure.
Southern Star executive producer, Big Brother 2012, Alex Mavroidakis says he is thrilled to bring the show back to its old home.
“Our hub at Dreamworld always allows us to create a show that is truly dynamic and after a four year break, we’re excited to build a brand-new House that will exceed Housemate and audience expectations,” says Mavroidakis.