A GOLD Coast lawyer has successfully argued Australians don’t find the ‘f-word’ offensive as he fought to allow the Nuckin Futs brand to be trademarked.
The brand was initially rejected by the Trade Marks Examiner in February last year on the grounds it was an offensive and scandalous wordplay, or spoonerism.
However Pod Legal director Jamie White (pictured) disagreed and wrote to the examiner on behalf of the company to plead the case, saying the word f**k was a normal part of Australian discourse – not that we can print it here.
The office took into account the Gold Coast owners of Nuckin Futs had no intention to sell the products outside of pubs and allowed the trademark to be added to the register on the condition it was not marketed to children.
White says the judgement sets a precedent and shows Australians are becoming less offended by swear words.
“It shows the use of that type of word is becoming more accepted in Australia than it was in the past and there are far more offensive terms out there than this one,” says White.
The story went gone viral in the past day and since the judgement White says the media interest has been exhausting.
“The response has been huge, my phone hasn’t stopped ringing; I never expected this type of response and it is all because of the f-word, which is unbelievable.”
White noted that other trademarks to be accepted include; Farkoff, Far Kew, Hed fuk, Farken Orsum, sh!t, Shithead and All The Baby Shit.