ONLINE ADVERTISING

To find out more contact us on 07 5575 7400.

Website Banner Advertising

Your reach just got bigger with Gold Coast Business News Online.

The Gold Coast's only monthly business publication is now online, with each issue's content also going into online archives - allowing for it to be searched and accessed locally and nationally now and in the future. As the Gold Coast's only online business search tool, it will soon become the first port of call for any business research on the Gold Coast.

Advertising Rates

Ad Type	Price /Month	Exclusive
Leaderboard (above)	$2,000	Shared (Max 3)
Island Advert	$2,000	Shared (max 3)
Full Banner	$1,000	Shared (max 3)
Leaderboard (below)	$1,000	Shared (max 3)
Half Banner	$500	Shared
Square	$250	Shared

Advertising Specifications

The following is the technical specifications for advertising on the Gold Coast Business News website.
* All rates are GST exclusive

	1. Leaderboard (Above the fold) Shared with max 3 other advertisers Displayed at the top of each page Dimensions: 728px x 90px Maximum File Size: 30kb SWF, 20kb JPEG Formats Accepted: JPEG, GIF, SWF Animation length 15 seconds Cost : $595 per week or $2,000 per month
	2. Island advert (Above the fold) Shared with max 3 other advertisers Displayed on each page Dimensions: 300px x 250px Maximum File Size: 40k Formats Accepted: JPEG, GIF, SWF Animation length 15 seconds Cost: $595 per week or $2,000 per month
	3. Full banner Shared with max 3 other advertisers Displayed on each page Dimensions: 468px x 60px Maximum File Size: 30kb SWF, 20kb JPEG Formats Accepted: JPEG, GIF, SWF Animation length 15 seconds Cost: $295 per week or $1,000 per month
	4. Leaderboard (Below the fold) Shared with max 3 other advertisers Displayed at the bottom of each page Dimensions: 728px x 90px Maximum File Size: 30kb SWF, 20kb JPEG Formats Accepted: JPEG, GIF, SWF Animation lenght 15 seconds Cost: $295 per week or $1,000 per month
	5. Half Banner Shared with other advertisers Displayed on each page Dimensions: 250px x 125px Maximum File Size: 30kb Formats Accepted: JPEG, GIF, SWF Animation length 15 seconds Cost: $150 per week or $500 per month
	6. Square Button Shared with other advertisers Displayed on each page Dimensions: 125px x 125px Maximum File Size: 30kb Formats Accepted: JPEG, GIF, SWF Animation length 15 seconds Cost: $75 per week or $250 per month

Banner Specifications explained

The dimensions of banners are measured in the number of pixels in their width and height, so for instance, a banner that is 468x60 is 468 pixels wide and 60 pixels high.

Banners also have a weight dimension that is determined by the number of kilobytes (K) of data they contain. This is often referred to as the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.

General image specifications

URL: Please supply the URL to which your ad is to be linked.
Transparency: Graphics may be used on many different coloured backgrounds, so don't create transparent backgrounds.
Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a JPEG banner called my_image must be labelled my_image.jpeg.
Animation: Animated (with limited or unlimited looping) or static.

Flash Specifications

The current version of Flash we accept is Flash 6, please ensure your swf is not published in a higher version. File size limitations apply for various ad dimensions. Please refer to our Spec Sheet for further details.

Standard Single Click Flash

Place the following code on a button instance in your movie:

on(release){
getURL(_level0.clickTAG, "_blank");
}

The word clickTAG is case-sensitive. Do not include hard-coded url’s or references to third-party sources from within your Flash creatives.

Email Newsbreak Sponsorship

The exlusive newsbreaks from Brisbane Business News (email readership of over 5,000) and Gold Coast Business News (email readership of over 4,000) have created a huge impact on our demographic by being the first to report on the important business stories as they break, creating a catalytic way of communicating with readers and are having a significant impact on how the growing business communities in the respective markets of the Gold Coast and Brisbane accesses news.

With a fast growing database of online news members, taking advantage of the exclusive newsbreak sponsorship opportunity means thousands of eyeballs on your business alone and a significant boost in your company’s profile. Expand your business to a new raft of business owners, investors and executives who have access the Brisbane Business News and Gold Coast Business News websites and read the latest news, research business leads and to look for commercial property opportunities. Boost your profile and sales through this credible business news source reaching this captive audience of business executives maximising the opportunity to increase awareness of your business and the potential to increase your sales.