Online Advertising
Now you can reach more business people by advertising with us online.
The Gold Coast's only monthly business publication is now online, with each issue's content also going into online archives - allowing for it to be searched and accessed locally and nationally now and in the future. As the Gold Coast's only online business search tool, it will soon become the first port of call for any business research on the Gold Coast.
Advertising Rates
| Ad Type |
Price /Month |
Exclusive |
| Island Advert |
$2000 |
Yes |
| Full Banner |
$3,500 |
Yes |
| Skyscraper |
$1000 |
Shared |
| Vertical Banner Ad |
$750 |
Shared |
| Small Rectangle |
$500 |
Shared |
Classified Advertising Rates
Commercial Property
Place your property 'for sale or lease' for only $25 plus GST for 60 days.
Executive Appointments
Place your appointment listing for only $25 plus GST for up to 60 days.
Events
List your event for only $25 plus GST for up to 60 days.
Advertising Specifications
The following is the technical specifications for advertising on the Gold Coast Business News website.
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1. Island advert (Above the fold)
- Displayed on each page (Shared with other advertisers)
- Dimensions: 300px x 250px
- Maximum File Size: 30kb SWF, 20kb JPEG
- Formats Accepted: JPEG, GIF, SWF
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2. Full Banner Ad (Above the fold)
- Displayed at the top of each page
- Dimensions: 468px x 60px
- Maximum File Size: 30kb SWF, 20kb JPEG
- Formats Accepted: JPEG, GIF, SWF
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3. Skyscraper Ad (Above the fold)
- Displayed on each page (Shared with other advertisers)
- Dimensions: 120px x 600px
- Maximum File Size: 30kb SWF, 20kb JPEG
- Formats Accepted: JPEG, GIF, SWF
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4. Verticle Banner Ad
- Displayed on each page (Shared with other advertisers)
- Dimensions: 120px x 240px
- Maximum File Size: 30kb SWF, 20kb JPEG
- Formats Accepted: JPEG, GIF, SWF
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5. Small Rectangle
- Displayed on each page (Shared with other advertisers)
- Dimensions: 120px x 90px
- Maximum File Size: 30kb SWF, 20kb JPEG
- Formats Accepted: JPEG, GIF, SWF
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Banner Specifications explained
The dimensions of banners are measured in the number of pixels in their width and height, so for instance, a banner that is 468X60 is 468 pixels wide and 60 pixels high.
Banners also have a weight dimension that is determined by the number of kilobytes (K) of data they contain. This is often referred to as the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.
General image specifications
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URL: Please supply the URL to which your ad is to be linked.
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Transparency: Graphics may be used on many different coloured backgrounds, so don't create transparent backgrounds.
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Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
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File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a JPEG banner called my_image must be labelled my_image.jpeg.
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Animation: Animated (with limited or unlimited looping) or static.
Flash Specifications
The current version of Flash we accept is Flash 6, please ensure your swf is not published in a higher version. File size limitations apply for various ad dimensions. Please refer to our Spec Sheet for further details.
Standard Single Click Flash
Place the following code on a button instance in your movie:
on(release){
getURL(_level0.clickTAG, "_blank");
}
The word clickTAG is case-sensitive. Do not include hard-coded url’s or references to third-party sources from within your Flash creatives.
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