Here are some simple ways to revolutionise your business marketing with Web 2.0. All of these techniques could generate numerous business alliances and sales leads for your company, and best of all, they take very little time to set up and are completely free.

A blog, or web log, is an online journal. Anyone can write a blog, and they usually contain images, music and links as well as content on a variety of issues and topics. Blogs are a great way to get you and your business out into the world. You can
create a personal blog or a general business blog, and if your content is interesting
and up-to-date you can attract many potential customers.

Blogs are a great way to build relationships with your clients - sharing information in an open and honest way will increase their confidence in your company and strengthen their brand loyalty. A business blog allows you to position your company as the leader in your field by giving up-to-date information and interesting, expert commentary. Blogs are also useful in establishing an interactive community around your brand that allows customers to share their opinions, and are a useful tool for viral marketing campaigns.

RSS (Really Simple Syndication) is a method of distributing links or syndicating content within your website that you would like others to use. This means that you can instantly send your web feeds or online articles to anyone that has subscribed to it. Therefore, clients can get instant notification when you add new content, which will attract them back to your site regularly.

RSS feeds are useful for maintaining frequent contact with your customers and also for increasing traffic to your website, where visitors can then be exposed to your products. Also, getting your company's RSS feed listed on other websites, particularly popular and important websites, will improve your Google page rank and get your business listed higher in Google searches.

Writing and distributing articles is a great way to position you and your company as the expert in a particular field. Once you have written an article and put it on to your website, register it with sites such as Digg and Reddit. Once your articles are listed on these sites, people can comment on them and add the link to the story to their own website or blog. When they choose to read them, they are taken to your website to see the article, therefore increasing the traffic on your site and raising awareness of your business.

Like other Web 2.0 resources, YouTube is a free and simple way to promote your company. All you need to do is upload a video, which can be anything from a serious product demonstration to a funny skit featuring your staff members. You can use serious videos to educate and inform your customers about your products or humorous videos to give your company personality and get people talking about your brand. If the video does becomes popular, it will create priceless word-of-mouth publicity for your company and direct numerous potential customers to your website.